Chief Digital Officer (CDO)

A lire sur: http://searchcio.techtarget.com/definition/Chief-Digital-Officer-CDO

ESSENTIAL GUIDE

CAREERS IN INFORMATION TECHNOLOGY: A CIO GUIDE TO GETTING AHEAD IN IT

• This article is part of an Essential Guide, our editor-selected collection of our best articles, videos and other content on this topic. Explore more in this guide:
  4. - CAREER TERMS TO KNOW AS A CIO: READ MORE IN THIS SECTION
  • fractional CIO
  • chief digital officer
  • chief experience officer
  READ MORE IN THIS SECTION
• Explore other sections in this guide:
  • 1. - What's in a title, anyway?
  • 2. - Expert tips for excelling as CIO
  • 3. - Innovating, transforming and driving IT toward success
  VIEW ALL SECTIONS IN THIS GUIDE

A chief digital officer (CDO) is a C-level executive charged with helping a business transform its traditional information technology (IT) policies. 

Unlike the chief information officer (CIO), a company's chief digital officer focuses less on running infrastructure and more on creating the procedures required to manage that infrastructure. CDOs typically do not make large-scale technology purchasing decisions; rather, they are enlisted to break up siloed functions within an organization to accommodate new technologies and plan strategies for how to use them most effectively.

CDO responsibilities include:

• Creating and executing social strategies that grow brand loyalty on social networks. 
• Determining key influencers and empowering those individuals with tools to promote branding and corporate messages.
• Developing new revenue streams.
• Keeping up with the latest IT innovations in order to maintain a fresh digital strategy.
• Using data to explain how the IT department contributes to an organization's ROI.