lundi 19 mai 2014

strategic management

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Strategic management is the continuous planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. 
The strategic management process involves analyzing cross-functional business decisions prior to implementing them. Strategic management typically involves:
  • Analyzing internal and external strengths and weaknesses.
  • Formulating action plans. 
  • Executing action plans.
  • Evaluating to what degree action plans have been successful and making changes when desired results are not being produced.
Strategic management necessitates a commitment to strategic planning, which represents an organization's ability to set goals to determine the decisions and actions that need to be taken to produce those results.

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