| Magic Quadrant for CRM Multichannel Campaign Management |
20 May 2011
Gartner Research Note G00213005
IBM-Unica, SAS, Teradata-Aprimo and Oracle are Leaders in the multichannel campaign management market. All the vendors in this Magic Quadrant offer social and/or mobile options. The Niche Players that continue to be in high demand offer software as a service, and focus on specific areas of MCCM.